Chapter 11 Tobacco advertising and promotion

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11.0 Background

11.1 The merits of banning tobacco advertising

11.2 Tobacco industry expenditure on advertising

11.3 Commonwealth (national) legislation

11.4 State and territory legislation

11.5 Tobacco advertising legislation violations

11.6 Marketing of tobacco in the age of advertising bans

11.7 Promotional events

11.8 Trade promotions

11.9 Retail promotion and access

11.10 Packaging as promotion: Evidence for and effects of plain packaging

11.11 Smoking in movies as promotion

11.12 Internet promotion

Attachment 11.1 Tobacco Advertising Prohibition Act report to parliament

Section 11.9 (2015) drafted by Dr Elizabeth Greenhalgh; Sections 11.3 and 11.4 (2016) updated by Claire Grace

Fourth edition (2012) updated by Dr Becky Freeman; Indra Haslam; Dr Michelle Scollo; and Vicki Tumini

Third edition (2008) drafted by Dr Becky Freeman and Professor Simon Chapman