5.28 Promotion and visibility of tobacco

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5.1 Introduction

5.2 Stages in the uptake of smoking

5.3 Factors influencing uptake by young people—overview

5.4 Physiological aspects

5.5 Individual personality traits and psychiatric influences

5.6 Intentions, attitudes and beliefs

5.7 The home environment

5.8 The smoking behaviour of peers, and peer attitudes and norms

5.9 The educational environment: achievements, aspirations and 'school connectedness'

5.10 Other drug use

5.11 Accessibility of tobacco products to young smokers

5.12 Affordability of tobacco products

5.13 Opportunity to smoke

5.14 Cultural background

5.15 Tobacco advertising and promotion targeted at young people

5.16 Products and packaging created to appeal to new users

5.17 Factors influencing uptake of smoking later in life

5.18 Uptake—a concluding note

5.19 What is meant by prevention?

5.20 Approaches to youth smoking prevention

5.21 Mass media strategies/campaigns

5.22 Interactive technology and multimedia

5.23 School-based interventions

5.24 Peer influence and education

5.25 Parent/family/home targeted interventions

5.26 Reducing tobacco access and supply

5.27 Reducing product appeal

5.28 Promotion and visibility of tobacco

5.29 Denormalising smoking

5.30 Taxation and pricing of tobacco products

5.31 Harnessing predictors of uptake to prevent smoking

5.32 Preventing smoking in more 'at risk' groups

Acknowledgments

References

The susceptibility of young people to tobacco advertising and marketing is well documented133, 321 and has underscored much of the global groundswell for legislative bans on tobacco promotion. Perceptions of smoking prevalence and acceptability among young people are potentially influenced by the preponderance of visibly displayed product322 and point of sale promotion323 (see Section 5.15.1 above).

A survey of Perth teenagers in 2005 found that despite legislative restrictions on tobacco advertising and point of sale, 47% of respondents reported seeing ads promoting cigarettes all or some of the time when they go to a deli, supermarket or petrol station. Furthermore, 55% felt that such advertising encourages people to think about smoking.54 A survey of parents in Perth in 2002 found that 45% of respondents thought that tobacco products should not be on display at retail outlets.61

All Australian states and territories have restrictions on the way in which tobacco products may be displayed for sale, with most advocating for all point of sale display to be removed. For further information, see Chapter 11, Section 11.6.2.